About

Founded in Dallas, Texas, TDAFF is more than just a streetwear and sportswear brand—it’s a mindset. Created in 2015 by former college basketball player Trey Zeigler, TDAFF represents the relentless pursuit of greatness.

"During my time playing college basketball, my brothers (inner circle) and I faced the harsh reality of chasing our dreams. That’s when our slogan was born: ‘The Dream Ain’t For Free.’" — Trey Zeigler

Success comes at a cost—time, sacrifice, and unwavering dedication. While social media glorifies the outcome, few truly understand the grind behind the scenes. Every achievement has a price, few are willing to pay it.

TDAFF is built for those who are grinding daily, staying committed to their craft while keeping their style smooth and effortless. 

This brand is for the hustlers, the dream chasers, and those who refuse to settle. If you're putting in the work and staying fresh while doing it, welcome to the movement.

TDAFF—The Dream Ain’t For Free.